Competition gives an opportunity, encouragement and incentive to do good, better, best.
Onur Cobanli explains:
Good Design is easy to advertise in sense that good design is already attractive and when you advertise good design, it is easy to convince clients and consumers towards a transaction. Good design is also easy to advertise because it is easy to understand, when people quickly understand what a product is, they are easier to be converted to clients. Good design is easy to advertise in sense it costs less to advertise good design from the perspective that each advertising money spent on good design results in a relatively higher yield.