Where there is too much ego, there is bad design.
Onur Cobanli explains:
You cannot force creativity; sure you could follow professional and well established practices to come up with some designs that could potentially work, but it is just much easier to create when you feel creative. Like happy, sad or excited, creativity is a state of mind. You need to be in the right state of mind, right mood to be creative. You need to be in the right ambient to unleash your complete creative potential, you need to be in a creative state of mind to create.