Onur Cobanli explains:
Imagination is endless power; Imagination is the sum of all probabilities and collection of all permutations; imagination is infinite in all dimensions. Design is what allows us to harness the power of imagination. It is only with design that we can shape our reality and bend it to our vision; you take imagination, you run it through design process and you come up with imaginative products, projects, experiences, services and offerings that benefit society.