Autonomous
Good design creates its own demand.
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Read Author's notes on this design adage #564 - Autonomous. Superior
Good design is the competitive advantage.
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Read Author's notes on this design adage #565 - Superior. Ethnographic
Observing the user is the secret ingredient of every good design.
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Read Author's notes on this design adage #566 - Ethnographic. Amalgamation
Design is when all professions come together and merge into one single super profession.
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Read Author's notes on this design adage #567 - Amalgamation. Duality
Good design is when you create great added value for both the producer and the consumer.
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Read Author's notes on this design adage #568 - Duality. Arithmetic
Good design is never a sum of parts, it’s always a multiplication.
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Read Author's notes on this design adage #569 - Arithmetic. Process
Good design is to evaluate what you could do better, faster, different and more efficient.
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Read Author's notes on this design adage #570 - Process. Evoke
Good design not only increases your wealth, power and influence; it also makes you a better person.
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Read Author's notes on this design adage #571 - Evoke.