Onur Cobanli explains:
Designers who have a need have also the inherent capacity to think and find a solution to satisfy the need; let it be a new product, a process or a service, a designer could imagine the perfect solution especially if the need is not explained to the designer but rather experienced by the designer. The best designs comes from designers who needed it at the first place, because in theory the product ideas always comes from the people who need them or who observe such need, but it is designers and innovators who have the capacity to realize them, and if a designer has experienced this need directly, then it is more likely to have a good solution.