Andrea Grosso explains:
This comparison explains itself quite well. Designers shape, mold, create. Just like digital, conceptual artisans. Their innovative, often extreme and controversial ideas are put into practice in the act of design, of rough sketching, which, just like a handcrafted product, undergo a refining process leading ultimately to the sublime act of creation. Design is about creation, an art of which it is wonderful to be an exponent.