Onur Cobanli explains:
This is true for production; with good design it costs less to produce because good design uses less materials less energy and achieves higher value added given same materials; you win as manufacturer. During use, good design works better, more functional, more efficient, as such it costs less to operate, less to maintain; you win as the user. Everyone wins with good design, good design is always win-win, good design almost always a pareto better thing.