Onur Cobanli explains:
Investing in excellent marketing for a well-designed product ensures that its value is fully realized and communicated to potential customers, clients and consumers. Great marketing can elevate the success of a superior design because when the marketing is a multiplier, it makes sense to market good design because good design is a big value to multiply; the better the design, the more ads you should have; it is true good design does not need advertising as it creates its own demand, but we cannot allow to be politically correct here and let's say it out loud: not advertising good design is simply a really bad thing, not advertising good design is huge disservice to the planet, to people, to environment to which the good design would bring value to; if it is good design, advertise it more and completely.