Onur Cobanli explains:
From one perspective, investing in your skills and well-crafted design yields long-term benefits for your clients, such as improved user experiences, increased brand value, and competitive advantage. Encourage your clients to view design as a wise allocation of resources and demonstrate the tangible benefits of your work. From another perspective, investing in good design brings big money to companies and brands; good design creates its own demand, good design sells, as such it is always a great investment.