Onur Cobanli explains:
Design is a moral action. Apathy and ignorance is immoral, a good person should not ignore the pain of others and a good person should not look away when they see something broken; thinking for improvement, fixing things is good and that’s what design is about. This adage connects design to ethical responsibility, suggesting that noticing and addressing problems through design is a moral duty. Recognizing issues and seeking solutions reflect a designer's commitment to bettering the world.