Onur Cobanli explains:
Original design is to create a new experience unexperienced, it is to create a new tangible untouched, it is to create a new tone unheard, it is to create a new form unseen. It is like making the invisible visible; to unearth and discover new ways of doing. Original design is to create a new artifact unseen before; it is the creation of a new concept that has not been presented before by others, including nature. Good design is not always original design, and original design is not always good design.