Pancho González explains:
Rationale Behind the Saying:This adage encapsulates the philosophy that design is not just about making things look good—it’s about solving problems, creating meaning, and inspiring action. It suggests that design operates on multiple levels: aesthetic, functional, cultural, and even ethical. While beauty and form are central to design, the true power of design lies in its ability to resonate deeply with people, influence behaviors, and reflect societal values."Design is a Legacy": By calling design a "legacy," I emphasize its enduring impact. Great design stands the test of time, becoming an integral part of human history and culture. Think of the Bauhaus movement, which left a lasting mark on architecture, furniture, and graphic design, or the iPhone, which revolutionized how we interact with technology. Designers leave behind more than objects or visuals—they leave ideas, philosophies, and standards that guide future generations."Design is a Movement": Design has the ability to spark revolutions in thought and action. For instance, the rise of sustainable design in architecture and product development is not just about creating eco-friendly solutions; it’s a movement to rethink how we live on the planet. Similarly, movements like inclusive design, which focus on creating equitable solutions for all, aim to drive social progress. Design is a vehicle for collective action, advocating for a better world through innovation."Design is a Voice for Change": Design speaks to people without words. It can challenge norms, evoke emotions, and inspire reflection. For example, the Black Lives Matter street murals painted in cities around the world are more than art—they are powerful messages of resistance and hope. The same applies to branding campaigns that tackle global issues like climate change or gender equality. Designers use their craft to communicate ideas that shape public discourse and inspire change.Deep Thoughts Behind the Adage: At its core, this adage is about recognizing the responsibility and potential of designers to influence society. When we focus only on aesthetics, we limit design to superficiality. But when we embrace design as a tool for change, we unlock its potential to educate, unify, and inspire. Design becomes a force for good, influencing everything from how we navigate cities to how we connect with each other in digital spaces.For instance, consider how design can solve pressing problems:Crisis Communication: Clear infographics and visualizations, like those used during the COVID-19 pandemic, save lives by making complex information accessible to all.Sustainability: Products like BYD's electric vehicles demonstrate how design can lead us toward more sustainable living.Accessibility: Universal design principles, such as wheelchair ramps or audio descriptions for media, ensure inclusivity for people with disabilities.Call to Action for Designers: This adage also serves as a call to action for designers. It challenges them to think beyond form and delve into the "why" behind their work. What legacy are you leaving behind? What movements are you contributing to? What change are you inspiring? By asking these questions, designers can ensure their work is meaningful and impactful.In conclusion, “Design is more than aesthetics—it's a legacy, a movement, and a voice for change” is an acknowledgment of the transformative potential of design. It reminds us that, as designers, we have the ability—and the responsibility—to shape the world in ways that matter, leaving behind a positive and enduring impact.