Onur Cobanli explains:
Design is like putting together a puzzle, without seeing the final picture; it is about discovery, trial and error, it is about testing whether things go together; if parts match and if concepts create a synergy; design is iteration; it is the will to try new combinations, to do the undone, to try something new, design is shaping the magic around us; taking mundane elements and turning them into fireworks, artifacts and services that make our lifes interesting, entertaining and meaningful.