Onur Cobanli explains:
While functionality alone creates good design, combining utility with aesthetic excellence produces superior results. When practical effectiveness meets visual appeal, the design achieves a higher level of excellence that satisfies both rational and emotional needs. Good design is good in its essence however when good design which is highly utilitarian and functional, is also aesthetic, it becomes much better as it appeals not just to the mind but also to our soul and our sophisticated taste for aesthetic excellence.