Onur Cobanli explains:
design is the capacity to bring together unrelated concepts, mundane materials, and simple ideas and forms to create something out of the blue, to create something magical that helps us to sustain our lives in a more beautiful, happier, easier, and safe way. Inspiration for design is everywhere; it is our needs, it is our potentials, it is what we have, it is what we want to have; the whole design process is about thinking of everything we have and everything we do not have, and everything we rather not have; it is the process of processing ideas in a meaningful way.