Onur Cobanli explains:
You need to be able to be found by others, your work needs to outshine the competition, you wish to be famous as a designer. Design fame is easy, first you need to do good work, then you need to make that work great by working ten times more on it to make it near perfect, great work is rarer than diamonds. Once you do great work, people will notice of course, but great work deserves great attention and you can advertise great work with great publicity and advertisement.