Onur Cobanli explains:
Creativity is immortality, because you can pass an image of yourself in the form of your works, after you cease to exist physically (your body dies), you can still exist conceptually (your ideas lives). Thus, if you wish to be immortal, at any stage of technology, you need to create, and you need to create very good very great many works that communicate you in future, the works will tell your tale, the works will tell your style, and perhaps there would even be a museum on your name.