Design must be your core business, not something you buy or commission for your company.
— Onur Cobanli
Basis
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Onur Cobanli explains:
Design should be the basis of any and all business activities of a company from marketing to logistics. Design thinking must be integrated to your business completely, you should have the capacity to cultivate and grow good design ideas in-house. Design not just your products but the system itself as well.
Design should be the basis of any and all business activities of a company from marketing to logistics. Design thinking must be integrated to your business completely, you should have the capacity to cultivate and grow good design ideas in-house. Design not just your products but the system itself as well.
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