Onur Cobanli explains:
What sells a product is not usually the archaic or archetype properties that define the product itself; sometimes a chair is not just a platform to sit; it is comfort, a bag not always a tool to hold items, it is image, fashion, or a car is not just a vehicle to move you around, it is a statement, social status. Always think what the real value behind your product is and work on to improve this value.