Onur Cobanliexplains: Good designs cannot live beyond time and function in most cases; because for a design to be good, they need to satisfy one important condition and that is being timely; good designs shall match the current market style and shall respond to the desires of current clients as effected by the current fashions, great design on the other hand is different; great design defines its own category and/or different enough to be except from fashions and trends; great design is timeless in this sense, furthermore when you have a good design product you would normally discard or recycle it if the product no longer fulfil its primary function or if there exists new products that fulfil the primary function better such as being more efficient, cost effective and similar. Great design is so good that it has an aesthetical beauty to it, it does not become obsolete, it becomes an antique; great design is already a superior form of functional art, and thus when it no longer functions, it stays as art; with these two aspects combined, great design lives beyond time and function.
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Design of the Day
The highly prestigious A' Design Award and Competition features an outstanding design each day, selected from among A' Design Prize recipients, as the Design of the Day. Explore the materials, functional solutions, and aesthetic choices behind today's featured design and discover what inspired its creation.
The internationally renowned A' Design Award and Competition presents a design, research and development team each day, whose members combine their skills to create a remarkable product or project as the Design Team of the Day. Discover each member's contribution and how they worked through challenges together to create design-driven innovation.
The highly respected and internationally renowned A' Design Award and Competition features an outstanding, visionary, award-winning designer each day. Learn about the background and training of today's featured designer and discover the projects that shaped their career and what drives their creative decisions.
The globally renowned and highly prestigious A' Design Award and Competition celebrates a true design legend every day as the Design Legend of the Day. Explore the portfolio of a designer whose works and creativity has shaped the design industry. Discover their major projects, products and innovations created by the Design Legend and see how their style developed over time.
The highly prestigious and internationally respected A' Design Award and Competition features a selected interview each day with an outstanding designer as the Design Interview of the Day, in which the A' Design Award winner designer shares how they create, in their own words, award-winning products and innovative projects.
The internationally prestigious and renowned A' Design Award and Competition highlights a noteworthy designer each day as the Highlight of the Day. Discover the reasons behind the well-deserved recognition of A' Design Award winner designers and explore their creative works, award-winning products and projects.
The internationally respected A' Design Award and Competition presents an original design concept each day as the Design Idea of the Day. Explore an original design idea, and learn about the thinking behind the featured creative work found worthy of the prestigious A' Design Award recognition.
The internationally renowned and highly prestigious A' Design Award and Competition features a design-driven brand each day as the Design Brand of the Day. Discover good design, grand projects and innovative solutions from today's award-winning design brand, and discover what sets them apart from the competition.
The globally prestigious and highly esteemed A' Design Award and Competition features a trend-setting design each day as the Design Trend of the Day. Discover the trending design of the day, gaining momentum across markets worldwide, and understand what makes the design innovative and original.