Design business is a popularity contest.
— Onur Cobanli
Triumph
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Onur Cobanli explains:
Popular designers tend to sell more, in design business, brands are of highest importance, fame sells. Brands of the designers themselves help sell products thus product manufacturers and companies prefer to work with famous designers; thus design business is a popularity contest.
Popular designers tend to sell more, in design business, brands are of highest importance, fame sells. Brands of the designers themselves help sell products thus product manufacturers and companies prefer to work with famous designers; thus design business is a popularity contest.
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