Onur Cobanli explains:
Great design extends your horizons and allows you to explore even greater things because you do not need to shrink your mind fighting for problems; you have a great product, great service; you do not have an headache; you are relaxed; when you are relaxed, you are free, when you are free, your mind wonders and wanders; when your mind wonders and wanders, you have an opportunity to come up with original and interesting ideas, some terrible and some great; great design is your friend; it gives you piece of mind, calmness; great design cultivates an environment where you can focus on future projects rather than current issues; great design eliminates problems, it grants you the time to thing of more great things.