Onur Cobanli explains:
A good business depends on repeat business, and the best way to ensure repeat business is to ensure you are on good terms with your clients, consumers and customers. To ensure you are on good terms with your audience, you need to show civility, you need to be polite, kind, emphatic for your audience, you need to make them love you by making them know that you care about them. What goes around comes around, so having a politeness policy is perhaps more important than any other policy.