Onur Cobanli explains:
Great design is worth great publicity for three main reasons; first of all, simply with a set amount of advertising budget, great design will always sell more than any other ordinary design; therefore you can increase your advertising budget and sell even more; the diminishing return point is more far away when marketing great design; the second is that great design is self-marketing; great designs result in viral promotion by turning customers and consumers into promoters, because they are highly satisfactory; obviously you want more viral marketing, for more viral marketing, you need a more viral product and more hosts to spread the news about your viral product; the hosts are your consumers, to reach more consumers you need more publicity, since great design is more viral in its nature, it makes sense to spread it to more consumers as much as possible initially, the last element is the increased customer retention, satisfaction and brand royalty great design brings; so it makes sense to invest most of your budget on your greatest designs; as these will be the designs that will create the most value for your advertising bucks.