Onur Cobanli explains:
Design has two aspects, a logical part (engineering) and emotional part (art), for me design is logic + emotion, art + engineering, given this design must be crazy like art for its artistic exploration, and it must be non-crazy like design for its technical aspects; design has calculated risk even though it is original, it must be socially desirable, thus must create social value, it should be crazy in a sense it must be different, not tried before, but it must be non-crazy in a sense that this new thing must be experimented, tested and tried before released to society, because good design is crazy non-crazy.