Onur Cobanli explains:
Customers are indeed the best designers to improve a product or service; they are the people who needs, and some of them know how they need them and how how they need them and how how how they need them; there are customers that are willing to explain you their ideal service; listen to these people as they are the best customers. As a bonus, if you need a designer for your business, try to select someone among your clients.