Onur Cobanli explains:
Packaging design creates tremendous value for a product, I think it is especially good during two scenarios; the outer-look when you look at many products; it strikes the eye; it shouts of quality. When you buy it and open it or use it, the packaging design makes you feel good; good packaging tells you that the product is good before you even use it, it tells you; you did good to buy me; see I am neatly and nicely packaged, and my packaging is to stay; I can be used as a storage in case you want to move the product from somewhere else; because that product is good; it will stay for a long time.