Onur Cobanli explains:
Great design makes lives better, easier, happier, and fulfilled more than good design; good design makes lives better, easier, happier, and fulfilled more than normal design, and normal design makes lives better, easier, happier, and fulfilled more than no design; the truth is that when you incorporate design, you add value, and that value depends on the needs of people, people always want things that are better, easier, happier and that satisfy and fulfil their lives, therefore all above.