Onur Cobanliexplains: Industrial design is about selling to the masses; millions and billions of products, to millions and billions of people. People are varied, people have varied needs, people have varied desires and people definitely have varied uses of the same product. Example: Of course you do not need to consider a chair as a stair; a chair is for seating, but also think that many customers might indeed one day stand on it to reach something higher, so make it steady, make it strong, the example could perhaps not be relevant in future when we fly, but then, when we fly, there will be even more examples.
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Design of the Day
The highly prestigious A' Design Award and Competition features an outstanding design each day, selected from among A' Design Prize recipients, as the Design of the Day. Explore the materials, functional solutions, and aesthetic choices behind today's featured design and discover what inspired its creation.
The internationally renowned A' Design Award and Competition presents a design, research and development team each day, whose members combine their skills to create a remarkable product or project as the Design Team of the Day. Discover each member's contribution and how they worked through challenges together to create design-driven innovation.
The highly respected and internationally renowned A' Design Award and Competition features an outstanding, visionary, award-winning designer each day. Learn about the background and training of today's featured designer and discover the projects that shaped their career and what drives their creative decisions.
The globally renowned and highly prestigious A' Design Award and Competition celebrates a true design legend every day as the Design Legend of the Day. Explore the portfolio of a designer whose works and creativity has shaped the design industry. Discover their major projects, products and innovations created by the Design Legend and see how their style developed over time.
The highly prestigious and internationally respected A' Design Award and Competition features a selected interview each day with an outstanding designer as the Design Interview of the Day, in which the A' Design Award winner designer shares how they create, in their own words, award-winning products and innovative projects.
The internationally prestigious and renowned A' Design Award and Competition highlights a noteworthy designer each day as the Highlight of the Day. Discover the reasons behind the well-deserved recognition of A' Design Award winner designers and explore their creative works, award-winning products and projects.
The internationally respected A' Design Award and Competition presents an original design concept each day as the Design Idea of the Day. Explore an original design idea, and learn about the thinking behind the featured creative work found worthy of the prestigious A' Design Award recognition.
The internationally renowned and highly prestigious A' Design Award and Competition features a design-driven brand each day as the Design Brand of the Day. Discover good design, grand projects and innovative solutions from today's award-winning design brand, and discover what sets them apart from the competition.
The globally prestigious and highly esteemed A' Design Award and Competition features a trend-setting design each day as the Design Trend of the Day. Discover the trending design of the day, gaining momentum across markets worldwide, and understand what makes the design innovative and original.