Onur Cobanli explains:
It is obvious that a design that is unique, outstanding and extraordinary would be remembered, however even it is so obvious, unfortunately many designers are not able to come up with such projects. But the twist in my adage is not this, the most important word is indeed - make it - i.e. many good, great, outstanding, innovative and extraordinary design ideas are killed before they are realized; cultivate your idea, make it real, and perhaps make it great.