Onur Cobanli explains:
Design that is not multidisciplinary is never a good design; unlike styling, unlike art, design seeks utility, and utility always seeks technology, technology seeks science and knowledge, thus design seeks knowledge, knowledge from many different disciplines to become relevant, to provide the best answers to diverse problems and issues we face everyday, to provide solutions to our needs, to satisfy our desires, while the aesthetics is usually what people see first; it being the face, the true value is the richness of the mountain, lying in its base.