Onur Cobanli explains:
If you want to derive true innovation and value for your company you just need to work at support department; that is why small companies are always better; because most of the time boss interacts with clients directly, observing clients, addressing their needs and developing solutions and ideas to improve the processes, this lacks in big and large enterprises; you want to improve your product; you work at its support department, engage with clients, get their feedback. If you want to improve your product, work at its customer support.