Onur Cobanli explains:
We always say good design adds value; but indeed it multiplies value, almost everything is made of many smaller parts, value is created when these parts come together, work together and achieve something greater together. Design is the glue that brings all the parts together, design multiplies and augments the value of the parts making a much more valuable whole. Each single part is an idea; a benefit, a function, a thinking embedded into the product, service or experience let it be visible or invisible, tangible or intangible.