Onur Cobanli explains:
It is easier to advertise good design, it is also more cost effective; in the end, it is always worth more to advertising and promoting your good designs, than any other designs. Sometimes, some designers, especially young ones would think; oh I created a good design, now everyone will know, it will be shared, there will be word of mouth or.. I will not advertise my design, because it is already good.. it is conflicting.. these ideas are naive if not fallacies; it is true that it is easier to advertise good design so you would need less advertising but that's not smart; you should advertise your good design more, and the better the design, the more advertising you should do, because your advertising returns will be greater the better the design. The better your design, the more advertising it deserves. You must promote your design especially more, if it is good design.