Onur Cobanli explains:
Great designers are driven by an insatiable desire to do good; to do good by society; by improving products, services and systems, used by society; and to do good by people, by improving products, services and systems used by people. When good designers see something wrong, they react; they built upon, they fix, they improve. Design is about being responsible, towards mankind and towards our environment. Best designers are proactive, feel obligated to fix and improve, they take responsibility and action.