Onur Cobanli explains:
Design innovation and creativity is also when you take some old stuff and make use of it in a new way. There is little mystery about creativity when you look at it that way; take an old idea, old material, old thing and use it in a new way, make something new out of it, see it from a different angle. In the end, everything is already out there, there is no actual creativity but new combinations, permutations, new arrangements, new uses, which all in the end is new ideals.