Onur Cobanli explains:
I got this quote in two ways, with different meanings. When I mean good design stands out, I mean the way good design differentiates itself from the rest of the commoditized goods and services; its distinction becoming a feature, a value proposition. When I say, great design fits in, I mean that the value comes not from a distinction but from its perfection; great design satisfies its initial purpose so well that a distinction or a gimmick is not necessary; that’s what good design stands out, great design fits in is about.