Onur Cobanli explains:
I am very pleased when I see good design, almost to the point I cry from happiness, for me it is absolutely emotional to enjoy good design. I respect creators of good design, I enjoy their products, projects, services and experiences; I am overwhelmed with joy and happiness when I enjoy good design. Good design makes your day great. Indeed this is in parallel with our current economic theory; good design means higher utility; utility is happiness you derive from products. The better the design, the more happy it makes the people; the worse the design, the less happy it makes the people.