Onur Cobanli explains:
Wherever there is a problem, there is an opportunity for a design solution, the greater the problem the greater the opportunity for you to come up with a product, project, service or experience that will solve the issue; greater the problem, greater the value for solving the problem. Be on the lookout for problems, and solve them. Start with your own problems; you have many opportunities to come up with designs that create value to you and those others who may share the similar problems.