— Onur Cobanli
Onur Cobanli explains:
Today, there are just too many products and most of them are rushed, they are perhaps good as a start, but most are left in their initial forms, not iterated, not improved, at best mediocre products. The cure against bad design is more design, you need to redesign, redefine, improve, make superior and make better; you need to invest in more design; the only way to ensure there are no bad products is to have better products; marketplace is often efficient, if you introduce better products with better design, the lesser products with bad design will have a negative impact on their sales, which will reduce their desirability to consumer and the manufacturer alike, manufacturer, motivated by profits will work on to create better products, and will have to rely on better design. If you want to make the world a better place, create a superior product and see your competitors also improve their products; this benefits the whole society.