Onur Cobanliexplains: For centuries, scientists of the era spent their life on alchemy, the power to convert one element from one another, that did not happen obviously, because of a lack of science. However, today the science is able to indeed transform one element to another, yet something else is not happening; and that it is a simple thing; transmutation of materials into happiness; or in other terms design, and this time it does not happen not because of lack of science but because of lack of proper education and skill. When you learn how to design, you have almost a godlike power to shape and alter your environment, to transform abstract ideas and raw materials into tangible goods and services and to make people happy and satisfied. Not learning how to design is akin to not learning how to talk.
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Design of the Day
The highly prestigious A' Design Award and Competition features an outstanding design each day, selected from among A' Design Prize recipients, as the Design of the Day. Explore the materials, functional solutions, and aesthetic choices behind today's featured design and discover what inspired its creation.
The internationally renowned A' Design Award and Competition presents a design, research and development team each day, whose members combine their skills to create a remarkable product or project as the Design Team of the Day. Discover each member's contribution and how they worked through challenges together to create design-driven innovation.
The highly respected and internationally renowned A' Design Award and Competition features an outstanding, visionary, award-winning designer each day. Learn about the background and training of today's featured designer and discover the projects that shaped their career and what drives their creative decisions.
The globally renowned and highly prestigious A' Design Award and Competition celebrates a true design legend every day as the Design Legend of the Day. Explore the portfolio of a designer whose works and creativity has shaped the design industry. Discover their major projects, products and innovations created by the Design Legend and see how their style developed over time.
The highly prestigious and internationally respected A' Design Award and Competition features a selected interview each day with an outstanding designer as the Design Interview of the Day, in which the A' Design Award winner designer shares how they create, in their own words, award-winning products and innovative projects.
The internationally prestigious and renowned A' Design Award and Competition highlights a noteworthy designer each day as the Highlight of the Day. Discover the reasons behind the well-deserved recognition of A' Design Award winner designers and explore their creative works, award-winning products and projects.
The internationally respected A' Design Award and Competition presents an original design concept each day as the Design Idea of the Day. Explore an original design idea, and learn about the thinking behind the featured creative work found worthy of the prestigious A' Design Award recognition.
The internationally renowned and highly prestigious A' Design Award and Competition features a design-driven brand each day as the Design Brand of the Day. Discover good design, grand projects and innovative solutions from today's award-winning design brand, and discover what sets them apart from the competition.
The globally prestigious and highly esteemed A' Design Award and Competition features a trend-setting design each day as the Design Trend of the Day. Discover the trending design of the day, gaining momentum across markets worldwide, and understand what makes the design innovative and original.