Onur Cobanli explains:
Good design should be creative as it needs an element of originality to differentiate itself from the rest of designs, meanwhile great design, must be truly original; great design is absolutely inspirational and brilliant at its core. While good designs are fashionable products that adhere to current trends and fashions, great designs define the fashion; great designs define the archtype the archform of what the products in a certain category should look like; great designs are what becomes the icons, while good designs are recycled.