Onur Cobanli explains:
Competition is much needed in marketplace; competitors keep you active and dynamic; in sense they force you to come up with new innovations, promotions, ideas, new technologies and advancements to make your designs, products, projects, services and experiences better, more attractive, more functional, more effective. Without great competition, there are rarely great products; competition creates an internal drive, incentive and need for further product development, iteration, improvement and refinement.