Onur Cobanli explains:
Imagination can take you anywhere but design will take you somewhere great; Imagination is like raw power, and design is like a machine that turns imagination into reality. Design is how you shape your imagination, how you use your imagination in order to create ideas that serve a specific purpose; design process allows you to focus your imagination and use it for a specific goal; therefore, imagination can take you anywhere but design will take you somewhere great, it is only with design that you will reach your journey’s end.