Onur Cobanli explains:
I did not make a mistake; I could have easily written the better your design is, the more people know about it, and indeed I write another adage just like so. However, this particular sentence is also true, mostly because of heuristics; in general the brain thinks in this way; if you know it, it must be better; because knowledge resonates familiarity, and familiarity resonates preference, and preference resonates quality, and in the end you evoke the pathway to quality; the more people know about something, the more they trust it, and therefore the better they perceive it; that’s why the more people know about your design, the more they trust it, the more they like it.