Onur Cobanli explains:
I will be honest, the reverse order of this sentence, that is to say the more people know about your design, the better your design is, is also true. If your design is good, your design would be more likely to get produced, get purchased, get mass produced, get mass distributed, survive, replicate and multiply and therefore good design is always more likely to reach more people, however you should always invest in your design after its birth; the way you take care of your design after creating it is by advertising and promoting it; it is your duty as the creator parent to help it grow, get bigger and reach new audiences far and beyond.