Onur Cobanli explains:
Great design details conjure love. Design familiarity elicits trusts whereas details awaken love. Familiarity gave birth to like and details gave birth to love. Details are what people love in products and it is details that make people love the products; you can make familiar designs that would sell, but without the details that make it different, unique, original and better, your design will be a commodity even if it evokes preference, to invoke love, you need to invest in details.