People prefer designs that they feel familiar with.
— Onur Cobanli
Painless
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Onur Cobanli explains:
Most people do not have enough mental currency to spend on learning new things, indeed many people feel hurt learning new things, thus if the design is familiar and easy to understand it is painless to use, people welcome it.
Most people do not have enough mental currency to spend on learning new things, indeed many people feel hurt learning new things, thus if the design is familiar and easy to understand it is painless to use, people welcome it.
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