Onur Cobanli explains:
There are many people that call themselves designers, but are far away from the concept. Knowing how to use some computer programs to fix or change existing concepts does not make you a designer. A designer is an awakened being, with a potential to create positive value for the society. A designer is a changer, transformer, transmuter. A designer always improves, always designs. If you are a true design, walking on the street is painful, you see so many designs that you wish to fix. True designers make design an integral part of their lives, since design is not just making something look more appealing, but it is also about making systems efficient, products durable, production cheaper, systems ecological etc.