Hidden intent of good design is not to create a product but a demand.
— Onur Cobanli
Desirable
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Read Author's notes on this design adage #1079 - Desirable.
Good design creates desire.
— Onur Cobanli
Truly
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Read Author's notes on this design adage #1080 - Truly.
It is not good industrial design if it does not sell.
— Onur Cobanli
Marketable
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Read Author's notes on this design adage #1081 - Marketable.
Great design thrives in the marketplace.
— Onur Cobanli
Preferred
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Read Author's notes on this design adage #1082 - Preferred.
Good design reduces promotion and advertising costs.
— Onur Cobanli
Efficient
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Read Author's notes on this design adage #1083 - Efficient.
Good design speaks louder than any advertisement.
— Onur Cobanli
Resonant
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Read Author's notes on this design adage #1084 - Resonant.
Good design lowers costs of living and enhances life at the same time.
— Onur Cobanli
Enhancing
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Read Author's notes on this design adage #1085 - Enhancing.
To make good design you need great imagination and even greater determination.
— Onur Cobanli
Ambitious
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Read Author's notes on this design adage #1086 - Ambitious.